Hypefest Music Festival
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Hypefest is a dynamic festival that celebrates contemporary culture, blending music, fashion, art, and food. Originating in 2018 in Brooklyn, New York, the event has expanded globally, with editions in cities like Hong Kong and Cologne.



In November 2024, Hypefest made its debut in Hong Kong, featuring performances by international artists such as DJ Peggy Gou and the French electronic duo Justice. The festival attracted a diverse audience, eager to engage with the latest in music and fashion.
As a brand committed to promoting wellness, fitness, and a vibrant lifestyle, Electro X proudly sponsored the inaugural Hypefest Hong Kong 2024. This sponsorship underscores our dedication to supporting events that resonate with individuals passionate about contemporary culture and active living. By aligning with Hypefest, Electro X reinforces its position as a dynamic brand for everyone who values health, wellness, and staying connected with the latest trends.

The global trendsetting fashion brand HYPEBEAST is bringing the outdoor Hypefest music festival to Hangzhou, China, from August 10 to 11. The initial lineup features a gathering of international and local music artists, ELECTRO X , as the official beverage partner of Hypefest 2024, provide energy replenishment on-site for over 20,000 fashion and trend enthusiasts