88rising Music Festival
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The global trendsetting fashion brand HYPEBEAST is bringing the outdoor Hypefest music festival to Hangzhou, China, from August 10 to 11. The initial lineup features a gathering of international and local music artists, ELECTRO X , as the official beverage partner of Hypefest 2024, provide energy replenishment on-site for over 20,000 fashion and trend enthusiasts
In collaboration with the Asian culture music label 88rising, ELECTRO X has launched special Mid-Autumn Festival and Spring Festival gift boxes and beverages. The label's 'Head In The Clouds' music festival is making its debut in China, featuring a lineup that includes over 30 domestic and international artists, such as Rich Brian and Ma Siwei. During this summer celebration, known as the 'Asian Coachella,' ELECTRO X set up a creative exhibition hall and offer on-site interactive experiences."